Word: satchmo
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Dates: during 1990-1999
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DeGregorio's staff sat through more than 100 American films, looking for a few seconds of classic footage that could blend into the new Elton John material. The script for "Nightclub" was fashioned around the final choices: Bogie in All Through the Night (1942), Satchmo in High Society (1956) and Cagney in snippets from Public Enemy (1931) and The Roaring Twenties (1939). Director Steve Horn shot the Elton John nightclub footage with the same lenses used during the classic film period, but with live stand-ins for Cagney and company. The footage was taken to R. Greenberg Associates, who edited...
...everyone is swept up in the excitement. A review in the trade publication Advertising Age, while admiring the special effects, argues that the commercial's hyperkinetic promotional jingle "obscures the lyrics and thus also the explanation for why -- apart from sheer gee-whizardry -- Cagney, Satchmo and Bogart are resurrected." In short, it's not enough for commercials to showcase creativity -- they've got to move the goods as well...
Holiday's singing style was greatly influenced by Louis Armstrong and blues great Bessie Smith; she went for "Satchmo's" feeling and Smith's volume, and ended up with a unique combination...