Word: satevepost
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Dates: during 1950-1959
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Through its 61-year history as the Curtis Publishing Co.'s teetotaling companion of U.S. families, the Saturday Evening Post (circ. 5,731,138) has barred editorial approval of drinking in any form, and flatly banned liquor advertising. So set against rum was Satevepost Editor George Horace Lorimer (1899-1936) that he once ordered the glasses brushed out of a story illustration of a cocktail party, leaving the pictured guests with their poised hands mystifyingly upraised. More tolerant under Editor Ben Hibbs, the Post nevertheless sought no business from the nation's third largest (after automotive, food) advertiser...
...seeing the two largest exhibits, the Russian and ours," said Robertson. "But as I walked through the American exhibit, I didn't see America anywhere." What Robertson saw and did not like broke down as: ¶ Too much modern art. An admitted fan of Norman Rockwell's Satevepost covers, Robertson did a slow burn at acres of abstract art and blowtorch sculpture which looked, he said, as if it had been put together by a "bunch of neurotics." "When I walked out, my mind was a complete blank...
...Martin's previous winning stories, all for the Satevepost: The Riot at Jackson Prison, in 1953, the first year of the award: a four-part series on Nathan Leopold, in 1955; Inside the Asylum, an expose of mental hospitals...
With no descendants, Publisher William H. Eaton, 76, has long looked for the right company to buy his successful monthly, The American Home (circ. 3,259,925). Last week Eaton acknowledged that he had found his buyer: the Curtis Publishing Co. (Satevepost, Ladies' Home Journal, Holiday), which has distributed American Home for four years. For an undisclosed sum, Curtis bought Eaton's majority holdings plus the remaining stock owned by President-Editor Jean Austin...
After twelve years as joint political columnists, Brothers Joseph and Stewart Alsop announced this week that their double-domed partnership will end March 1. Reason for the split: the Saturday Evening Post has offered Stewart Alsop, 43, newly created job that "I cannot refuse." As the Satevepost's contributing editor for national affairs, Stewart will still be based n Washington, but will travel widely on stories in the U.S. and abroad...