Word: sateveposter
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Traffic Jam. Last week they had plenty of both to talk about. The major cartoon-buying magazines (Satevepost, Collier's, True, This Week, etc.) were using twice as many gag panels as in 1941, and paying more for them. (Prices were up, too, in the New Yorker's exclusive stable.) But competition was getting tougher, even for the 50 artists who make 70% of the sales to the majors...
...galley-proof monthly called Gagazine (circ. 150), full of chitchat, advice and an occasional gag too rich for Collier's blood. His third updating of the famed Collier's Collects Its Wits album, I Meet Such People, will be out in the fall. Philadelphia's Satevepost sends its humor editor John Bailey to Manhattan each Wednesday to catch the parade. He pays about the same as Williams, has the same taboos (off-color gags, unkind cuts at the clergy...
Producer Walter Wanger and Director Jacques Tourneur have turned Ernest Haycox' slick, colorful, romantic Satevepost serial into a slick, colorful, romantic movie. If life in the old West was not really as much fun as this picture makes out, history is clearly at fault...
Behind a door marked "Magazine X," high up in Rockefeller Center's RKO Building, a staff of 27 had worked over their blueprints for six months. They had plenty of time and potentially plenty of money-the millions of Curtis Publishing Co. (Satevepost). "X" was a mystery, but not without clues: it was to be a LiFE-like picture magazine. The staff had its editorial plans set, but "X" would not appear until 1948-and then only if the Curtis board (which has not yet given its O.K.) decided...
...Costs, Up Prices. For the first time since the war began, top-drawer mass magazines were feeling the old summer newsstand slump. But giants like LIFE, Satevepost and McCall's were not. Neither were the glamor mags. Street & Smith's Mademoiselle and Charm, Walter Annenberg's Seventeen and Hearst's new Junior Bazaar were selling pellmell. Women's magazines have made spectacular advertising gains this year. So has the Post which picked up 29% while Atlas Corp.'s limping Liberty lost...