Word: sateveposter
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Publisher Cyrus Hermann Kotzschmar Curtis (Satevepost) explained why his company, which spent $1,000,000 last year for advertising, is spending $2,000,000 this year (TIME, Nov. 24). Said he: "In a period of Depression we must run as fast as we can to stay where...
Friends pointed over & again to a paragraph from a recent Satevepost article by Will Irwin, the man who is supposed to know Herbert Hoover best of all. The paragraph...
...Satevepost advertising first nine months...
...Award for their post-crash slogan: "All right, Mister, now that the headache's over, let's go to work" (TIME, March 10). Mr. Kudner had prepared for Mr. Healy a million-dollar program of vigorous "cheer-up" messages signed by the Satevepost, to appear in 38 "key city" newspapers and eight magazines over a period of several months. The first instalment was read throughout the land last week, entitled "Where Do We Go From Here?" Excerpts...
Soon after the first Satevepost spread appeared last week, Copy-Writing President Kudner of the Erwin, Wasey Agency took plane to his 64,000-acre ranch at Carrizozo, N. Mex. There to ride horseback, there also to work on future advertising layouts in his cinemagnificent home which contains marble floors and doors transplanted from Chicago's oldtime Palmer House. Onetime office-devil of his father's country newspaper at Lapeer, Mich., Adman Kudner has been a concert singer, police reporter, magazine contributor, versifier, political writer. Framed over his desk is his favorite definition of advertising, a quotation from...