Word: sateveposter
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...since 1942, when it dropped its sprawling, double-deck cover title, had the Saturday Evening Post (circ. 4,600,000) made major changes in its makeup. But last week readers of the Satevepost saw a big difference. There were more pictures-some spread across two pages or running necklace-fashion around text. There were wider margins, gaps of white space, splashier illustrations, and a Collier's-like short-short story. As body type for its stories and articles, the Satevepost replaced its familiar Century Schoolbook type with a lighter version of an old-fashioned design by John Baskerville, great...
...monthly Farm Journal, biggest farm magazine in the U.S. (circ. 2,870,380), Graham Patterson had an office ideally located to keep an eye on his closest competitor. Right across Philadelphia's downtown Washington Square, he looked into the offices of the Curtis Publishing Co., owner of the Satevepost, Ladies' Home Journal, Holiday, Jack and Jill and the monthly Country Gentleman, second biggest farm magazine in the U.S. (circ. 2,566,314). Publisher Patterson enjoyed the view but not the competition. Last week he found a way to keep one and eliminate the other. In the biggest magazine...
Heartbreak on the Staff. Country Gentleman's 75-odd staffers, who will not go along with their magazine to Farm Journal, were taken completely by surprise. "It breaks my heart," said Satevepost Editor Ben Hibbs, who for 13 years (1929-42) was an editor of Country Gentleman. But for Curtis the sale was no heartbreak...
...fortunes of its other magazines. The company is not in serious trouble, but in the first quarter of 1955 its earnings were down to an uncomfortable $385,918 (v. $1,308,735 for the same period last year). By dropping Country Gentleman, Curtis can now concentrate on the Satevepost, Ladies' Home Journal, Holiday, Jack and Jill and the new quarterly it is bringing out this summer, Bride-To-Be. Said Curtis President Robert E. MacNeal last week: "Aside from the fact that Farm Journal made us a very attractive offer, we see definite advantages in concentrating our efforts...
Before he slowed down, Taylor wrote 35 or 40 a year, was once dubbed by Satevepost Editor Ben Hibbs "a writing factory." Taylor's factory is a worker's dream...