Word: satine
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...afternoon last week, in the rectory of St. Patrick's Cathedral, Claire and Ivan were finally married in a swirl of cream satin, rolling organ music, popping flashbulbs and happy smiles. When that ceremony was done, the newlyweds trooped down to Manhattan's Russian Orthodox Cathedral, there were married all over again with double crowns and crown bearers. A brilliant reception at the Sherry-Netherland's Chanteclair Room added the final touch of ritual...
...enough unpleasantness for the mean role of Regina, and Brenda Lewis has singing ability and desperation for the unhappy Birdic. The other players seem quite adequate. But Robert Lewis' direction is seriously incpt and gross. Birdie begins too many of her songs lovingly stroking the back of a satin chair. The frollicking little Negro boy is nothing but trite, and Regina's daughter, Alexandra, is far more of a bop fan than a young Southern beauty of 1900. Regina destroys the last and most, effective scene with an interminable haughty posc...
Like many another paintmaker, Cleveland's Glidden Co. was running into trouble. Its sales for six months were 20% below the same period a year ago; even its new, fast-drying "Spred-Satin" paint was selling slowly. But Glidden's tall, lean President Dwight P. Joyce was not one to take it lying down. Tired of "too much talk about business conditions and not enough action," he rounded up 32 of his top executives and dispatched them one Saturday morning to 28 Cleveland retail stores to peddle paint...
Joyce himself visited 15 stores and, like the other executives, demonstrated and hawked his product with the vigor of an oldtime pitchman (see cut). The results: usual Saturday sales of Spred-Satin quadrupled, purchases of other Glidden paints doubled. It was such a success that last week Glidden Co. planned to repeat the performances in Chicago, Baltimore and St. Louis...
Rich Heiress Fontaine, complete with satin pajamas and psychiatrist, decides that she can't stand her new husband's cough--after an hour or so of marriage. So she spends her nuptial night in the hotel room down the hall. The room happens to be inhabited by pilot Stewart, who plods through the "you take the bedroom and I'll sleep on the couch." situation and later takes the heroine "way from it all" in his westbound plane--together with the cigar-smoking carnival monkey, the cringing embezzler, a corpse-loaded coffin, and other less interesting cargo...