Word: saturn
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...Saturn Dealers: Sales had plummeted over the past few years as customers fell for sport-utility vehicles. But dealers now report increased interest in the fleet's fuel efficiency...
...operate on our deepest fantasies about the order of the universe. His sphere is covered with steel panels that inscribe it with meridians and latitude lines, so it stands in easily for the earth. But see it from the side, within sight of the floating models of Jupiter and Saturn, and it's the sun. Get underneath, next to the giant tripod that supports it, and it's the underside of a sci-fi space pod. Stand back in a properly reflective mood, and it suggests the expanding bubble of creation itself. And maybe also that famous perisphere...
...well as the most wired, by using web sites to supply parts and keep track of maintenance records. The home-computer scheme burnishes the corporation's forward-looking image by investing in the quality of life of its employees - the sort of p.r. spin that helped build GM's Saturn as a viable brand name in the '90s. Improving the high-tech skills of the workforce also reflects the needs of an increasingly digitized production process, while connecting all its employees to the Internet allows the company to contemplate online training initiatives (Ford promises not to peek into the employees...
...Plenty. No obscenities, obviously, but also no competitors. Reebok, Adidas, Converse, Fila and DKNY are out (though you can use Hilfiger and FCUK). Otherwise, the censorship seems arbitrary. You can have Chevy or Mercedes on your sneakers but not Ford, Saturn or Volvo. Strangely, Nike also banned the word Jordan--and the word TIME...
...games available. Equally important, Sega introduced it with savvy marketing. That is a turnaround for a company that in 1989 was No. 1 in the gaming business but has since been steadily slipping, barely hanging on to third place with only 1% market share. Sega botched its 1995 Saturn rollout by alienating software developers and retailers with poor support and imperious directives. Sony has dominated the industry since introducing its successful PlayStation in 1995. Worldwide ownership should top 70 million units by year's end, mostly because Sony's coddled software artists have created an exclusive cornucopia of more than...