Word: saturn
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...most of its bumpy, 10-year history, General Motors' Saturn project was derided by auto-industry critics as a $5 billion ugly duckling -- an experimental, money-losing attempt to match the value and quality of import models. To ensure customer satisfaction, Saturn built cars at its all-new plant in Spring Hill, Tenn., with the crawly pace of a craft shop. It also gained something of a quirky reputation for recalling them at the tiniest hitch...
Explaining Blue Man Group is no easy task. Take the Blue Men themselves. They are expressionless and robotic, yet oddly childlike and endlessly creative: a tripartite Buster Keaton, dropped in from Saturn. Some of the bits are overtly satirical (a dead fish on a canvas is the subject for a high-toned art critique, which scrolls by on an electronic message board). Others are raucously playful. One of the Blues tosses what appears to be marshmallows across the stage to a comrade, who catches them with his mouth and stuffs them inside like a huge wad of bubble...
...Saturn. Aerodynamic but not particularly sexy, this compact from GM's all new division in Tennessee is slowly building a following among the import set. The best thing about Saturn is that the company is committed to buyer satisfaction. When it was discovered that an improper coolant was used in some of the cars earlier this year, all the 1,100 Saturn owners affected were notified. Every one got a car or a refund...
...different company, GM is already vastly different from what it was in the free-spending days of Stempel's predecessor, Roger Smith. Money seemed to be no object for Smith, who spent $5 billion to acquire Hughes Aircraft, $3 billion to build the experimental Saturn division and $700 million to buy out his boardroom rival H. Ross Perot...
...laboratory of ideas for reinventing itself is its Saturn plant in Spring Hill, Tenn. But in attempting to do everything differently, Saturn's craftsmanlike attention to detail and quality is causing delays in turning out the cars. A year after the assembly lines began rolling, current production is less than 100,000 units a year, far from the estimated break-even point of 250,000, costing the division as much as $2 billion annually...