Word: saturns
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Dates: during 1990-1999
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Flashy brands like Chrysler's LH mid-size sedans have been attracting their share of tire kickers, but small cars for the budget-minded have been moving off the lots. Following the lead of GM's Saturn, whose sales have risen 25% this year, American manufacturers have continued to offer autos in the $9,000- to-$12,000 price range long after Japanese carmakers virtually abandoned the segment. In that thrifty category, sales of Chevrolet's vintage Cavalier have risen 26%, while those of the Plymouth Colt and Dodge Spirit...
...example, Finnegan, 40, offers her intuition throughout her life that she would never have children. When she discovered her star chart had "Saturn moving backwards in the sky in the fifth House," which meant that she was extremely unlikely to become a parent, her belief in astrology was confirmed...
...Saturn...
Remember your first car? A young woman talks about picking out hers (a Saturn) with her dad. Other Saturn owners recount horrific auto accidents, reporting that thanks to their rugged little cars, they emerged unscathed. Taken together, the ads describe a family car that is sturdy, affordable -- and . friendly to boot. When a teacher writes to the factory about her Saturn, the workers who made it gather round to sign a note to her. Message: This is a family worth joining...
...firm that grew so rich and powerful that it became oblivious to the signals of changing times. Despite the oil crises of the 1970s and the Japanese challenge of the '80s, GM never put its heart into developing smaller, high-quality cars. It took a new division, Saturn, to develop GM's first winning U.S. small car. "When you're on top of the heap, there's a disdain for change, a disdain for new ideas," says Lawrence Hrebiniak, a professor at the Wharton School. "It just goes with the territory, because...