Word: saturns
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Dates: during 1990-1999
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...Saturn. Aerodynamic but not particularly sexy, this compact from GM's all new division in Tennessee is slowly building a following among the import set. The best thing about Saturn is that the company is committed to buyer satisfaction. When it was discovered that an improper coolant was used in some of the cars earlier this year, all the 1,100 Saturn owners affected were notified. Every one got a car or a refund...
...different company, GM is already vastly different from what it was in the free-spending days of Stempel's predecessor, Roger Smith. Money seemed to be no object for Smith, who spent $5 billion to acquire Hughes Aircraft, $3 billion to build the experimental Saturn division and $700 million to buy out his boardroom rival H. Ross Perot...
...slouch. Foster has worked for some superfine American directors -- among them Martin Scorsese (Alice Doesn't Live Here Anymore and Taxi Driver), Jonathan Kaplan (The Accused), Jonathan Demme (The Silence of the Lambs) -- and this movie indicates that she paid attention. A pool-hall montage, all slow-mo and Saturn-ringed balls and electric-blue vectors, plays like a fast tribute to Scorsese's The Color of Money...
Infomercials may be on the verge of going big time. Several major companies are experimenting with the format. General Motors, for example, recently introduced an infomercial to tout its new line of Saturn cars. AT&T is reportedly exploring the format as well. (Time-Life Music currently runs pitches for collections of hits from the Big Band era and the rock-'n'-roll years.) They will never supplant The Simpsons or Entertainment Tonight, but in fringe time periods, infomercials could become Madison Avenue's next hot format. Half an hour with the Ziploc finger: now that would be amazing...
There has always been a slightly strained air to NASA's pronouncements about the space shuttle, like the comparison of last month's Star Wars mission to a ballet -- this from an agency that has been to the moon and skimmed the rings of Saturn...