Word: saturns
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...finally starting to work. The evidence is found in a new generation of products: cars like Chrysler's white-hot LH sedans and Ram pickups, Ford's Taurus, Explorer and Lincoln Mark VIII, GM's Cadillac STS, the new Chevy Camaro and the Honda- and Toyota-killer Saturn...
...their rivals. "Many of us are at the point where we celebrate each other's successes. We were pleased to see Cadillac's Seville come out as an American luxury car that can hold its own against the best of the imports. Many of us were pleased with Saturn. I know Detroit executives were pleased when we brought out the Viper ((high-powered sports car)). It was, goddam, that's great...
...technical center, they have broken a chain of command within the mighty corporation that once rattled as slowly and creakily as castle plumbing. Now these executives act within hours on issues that might previously have taken weeks or months to be resolved -- if ever. Some major topics: Saturn's no-nonsense pay- what's-on-the-sticker pricing; a leasing campaign specially aimed at the California market, a fast exit from profit-draining rental discounts. Even smaller requests get a speedy response. A third shift at a Canadian truck plant? Four engineers needed for a special project? Done...
Flashy brands like Chrysler's LH mid-size sedans have been attracting their share of tire kickers, but small cars for the budget-minded have been moving off the lots. Following the lead of GM's Saturn, whose sales have risen 25% this year, American manufacturers have continued to offer autos in the $9,000- to-$12,000 price range long after Japanese carmakers virtually abandoned the segment. In that thrifty category, sales of Chevrolet's vintage Cavalier have risen 26%, while those of the Plymouth Colt and Dodge Spirit...
...example, Finnegan, 40, offers her intuition throughout her life that she would never have children. When she discovered her star chart had "Saturn moving backwards in the sky in the fifth House," which meant that she was extremely unlikely to become a parent, her belief in astrology was confirmed...