Word: sauciest
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Dates: during 1930-1939
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...Sauciest exponent of rugged individualism is John M. Nichols, president of small First National Bank of Englewood, Ill. which boasts 100% liquidity (cash & Government bonds). When breezy Banker Nichols heard last year that National Bank of Commerce of Houston, Tex. was 80% liquid, he wrote to RFChairman Jesse Jones who controls the Houston bank: "Atta boy. Keep up the good work. At the rate you are going it won't be long before we are both 100%. While you are crooning the rest of the bankers into supporting floundering industry, you and I can pull for shore. The idea...
...work together in a similar "travel-by-rail" campaign, but up to last week competitive bitterness was too strong. Individual Eastern advertisements, however, follow the new trend. New York Central enticingly depicts a Repeal club-car scene ("There's more to the 20th Century than 17-hour speed"). Sauciest 1935 copy was published by up-&-coming Chesapeake & Ohio: a honeymoon couple in a lower berth, captioned "Here you are, Conductor-the certificate and two tickets on The George Washington...