Word: saudek
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Dates: during 1950-1959
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...Robert Saudek got $2,000,000 and a simple assignment: to produce a show that will help raise the cultural level of U.S. television. The money came last summer from the Ford Foundation, after 41-year-old Bob Saudek had been picked as director of the foundation's TV Workshop because of his impressive record as a three-time Peabody Award winner while he was ABC's vice president in charge of public affairs...
...first Saudek planned to do a series of 30-minute shows dramatizing books, e.g., Rachel Carson's The Sea Around...
...children's program with no discernible cultural level. But Omnibus has scored remarkably well with advertisers. Last week Scott Paper Co. joined four other sponsors (Willys-Overland Motors, Greyhound Corp., Remington Rand and American Car & Foundry Co.) to make the show completely selfsupporting. This means that Robert Saudek can now use most of the $2,000,000 to produce another culture-flavored series for the approval of the nation's viewers...