Word: saudek
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...Robert Saudek got $2,000,000 and a simple assignment: to produce a show that will help raise the cultural level of U.S. television. The money came last summer from the Ford Foundation, after 41-year-old Bob Saudek had been picked as director of the foundation's TV Workshop because of his impressive record as a three-time Peabody Award winner while he was ABC's vice president in charge of public affairs...
...first Saudek planned to do a series of 30-minute shows dramatizing books, e.g., Rachel Carson's The Sea Around...
...children's program with no discernible cultural level. But Omnibus has scored remarkably well with advertisers. Last week Scott Paper Co. joined four other sponsors (Willys-Overland Motors, Greyhound Corp., Remington Rand and American Car & Foundry Co.) to make the show completely selfsupporting. This means that Robert Saudek can now use most of the $2,000,000 to produce another culture-flavored series for the approval of the nation's viewers...
...show was the result of a personal crusade by wiry little Robert Saudek, 37, ABC's director of public affairs programs. He got the idea last summer, wrestled it out first with himself, then with other network brains, finally with the writer. After weeks of interviewing ("I wanted someone who knew the inner workings of the Communist Party-I didn't want him to write from textbooks"), Saudek chose 34-year-old Morton Wishengrad to do the script. Wishengrad is a radio writer who also happened to be an anti-Communist veteran of David Dubinsky's successful...
Communism-U.S. Brand was the fifth in an irregular series of documentaries produced by ABC, all under the supervision of Saudek. Others so far: Schoolteacher-1047 (in three parts) on public education; Slums (in two parts) on substandard housing; 1960? Jiminy Cricket, on America's future needs and resources; and VD, on the problem of social diseases. Saudek's next for ABC: The Marshall Plan, a ¹½hour television documentary scheduled for fall. Says Saudek: "I hope it will be completely compelling...