Word: sauna
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...they have rebuilt and restocked their own country, Finnish architects and designers have stamped it with a clean, distinctively Finnish elegance that makes Leningrad, less than an hour's flight away, look drab. To the delight of sauna-worshiping Finns, the sauna vogue has become international, providing Finland with a new export...
Begin with a sauna bath. Even Charlton Heston likes saunas. Install a bidet in your bathroom. Love Tom Jones. Adore Barbra Streisand. Get a dress shirt with hundreds of layers of overlapping eyelet ruffles. When you are hostess, wear evening skirts. Serve baked marrow bones. Appear in your own hair, because wigs have had it. So has LSD. Don't wear mink anywhere but to bed (sable is safe enough elsewhere), and don't ever mention Cleopatra...
...also picked up in Atlanta, New Orleans, Detroit, Phoenix and Seattle. In many places, builders try to attract customers by offering free one or more come-ons that they used to charge extra for: wall-to-wall carpeting, fully equipped kitchens, swimming pools and. in San Francisco, even sauna baths. This is largely in response to the challenge from apartment builders, who woo potential homeowners with such inducements as free moving, a bonus of trading stamps, several months' free rent or even free furniture. Too many new apartment houses have been built in many areas, but apartments are still...
...subject to Moscow. Only when the Outer Seven put through the first mutual 20% tariff reductions and Finnish lumber and paper exporters began to lose sales to Swedish and Norwegian competition did Kekkonen speak up. Khrushchev came to Kekkonen's 60th birthday celebration last September, shared a private sauna with the Finnish President, emerged to give his grudging consent for Finland to become a qualified member of EFTA...
...Association, Finland will be just that: a qualified member. Though timber products-Finland's biggest export-will be free to compete on an equal footing, Finland will not reduce tariffs as swiftly as the other EFTA countries on a range of Finnish specialties: varnishes, polishes, small electric motors, sauna whisks and birch twigs. To satisfy Russia, Finland will keep import quotas on those goods that Russia chiefly supplies, e.g., fuels and fertilizer. But as one former Finnish ambassador to Washington explains: "You cannot understand what EFTA means to us-it is our first formal link to the West since...