Word: saunas
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...were prepared to wait three years before making any money-but we stand a good chance this first season." In Bloomington, Minn., the North Stars play their home games in a brand-new, 14,400-seat auditorium, dress in a carpeted locker room that is equipped with a sauna bath and pool table. The Los Angeles Kings are drawing 7,600 paving customers per game, and the only expansion club that is experiencing any real financial woe is the Oakland Seals. The Seals discovered the cure for that last week, when those 12,025 fans turned out to welcome Bobby...
...Helsinki, Palmer and the eggs get themselves scrambled with a beautiful blonde spy (the late Françoise Dorléac) who is cooling it in red fox, and a jolly American spy (Karl Malden), who is sweating it in a sauna bath. Both of them are working for General Midwinter, a mad Texas multimillionaire (Ed Begley), who is operating a private CIA against Russia, coordinated by a giant walk-in computer complex-the billion-dollar brain...
Endowed with typical Lutheran Nordic conservatism, the blond, blue-eyed Finn only slowly adopts the fads of the West. Miniskirts are just now appearing on Helsinki's streets. The Finn's first love remains the sauna bath. More than half a million families have their own private steam rooms, where temperatures rise to 275°F as the bather briskly whips his body with wet birch branches before dashing out and leaping into a frigid lake or snow bank. The sauna is said to develop the quality of sisu-a combination of courage, stamina, tenacity and stubbornness. Sisu...
...simply by ringing a buzzer. Although as a rule, men may still not advance above the lobby floor of residences, they have free run of the Y.W.'s recreational areas. The Boston center, which last week held its 100th annual meeting, has even opened its sauna bath and pool once a week for a "businessmen's plunge...
...before he was sworn in, by contrast, Brooke attracted little attention as he visited the Senate gymnasium, played tennis with Oregon's junior Senator-elect Mark Hatfield, enjoyed a sauna bath and massage, and used the Senate barbershop and dining room. Then, on the "big day," as he called it, Republican Brooke, 47, was escorted by Massachusetts' Democratic Senator Edward Kennedy down the multicolored carpet of the Senate chamber to stand before Vice President Hubert Humphrey for the swearing-in ceremony. Brooke modestly shook hands with dozens of Senators, including segregationists, met fellow-Republican Freshmen Clifford Hansen...