Word: savard
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Dates: during 1950-1959
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...international character of Guterma's operations was also limelighted last week when Canadian Stock Broker J. Ernest Savard of Savard & Hart was suspended from Montreal and Toronto stock exchanges because his firm's capital had fallen short of requirements after involvement in a Guterma deal...
When Gossard was strikebound last summer and the garment workers could not come to terms with President Lee Varley, who has now retired, it was Savard who stepped in and settled the trouble. The strike, coupled with reduced promotional activities, had clipped Gossard's profit 82% last year. When Savard moved into his new job last week, a bunch of roses from the garment workers' union was on his desk. Said Savard: "Our competitors ran while we stood still, but now we're going...
...Wobble. Though the Associated combine was liquidated after the crash, Gossard continued to make money, helped by the economies of Production Man Savard and Paris dressmakers' rediscovery of curves. Gossard also helped develop a lightweight, two-way stretch fabric called powernet (used by all big corset and girdle makers today), and got a long lead by using it first. Says Savard proudly: "The fattest kind of woman doesn't wobble when she wears powernet...
...with the changing fads of fashions but with the changing American female figure. In teen-age girls, Gossard has found a "very noticeable trend" towards bigger busts, smaller waists and bigger hips. And the company also has to fit figure variations in different parts of the U.S. Said Savard: "New York women have bigger busts. Dallas women are either taller or else they wear corsets down to their knees...
...told, Gossard is selling more than 500 foundation items in "The Gossard line of beauty," including strapless bras and bodices and "mystifiers" (trade name for falsies). This year it expects to gross more than $10 million, and net more than its 1948 peak of $632,000. President Savard is convinced that the American woman is now sold on sensible foundation garments, fights shy of fads that try to squeeze her in or make her figure what it isn't. What she wants, said Savard, is "freedom with control...