Word: save
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Dates: during 1940-1949
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...Plan, and that all Europe had to do was line up with its hand out. Many of the posters, said the Congressmen, were put out through U.S. military government sources. Many Europeans also seemed to believe that the Marshall Plan, with its program of exports, was something devised to save the U.S. from economic collapse...
Just as Soapman Charles Luckman's high-powered voluntary save-food campaign was all fueled up and ready to go, Secretary of Agriculture Clint Anderson clomped a heavy foot on the brake. At a press conference in Chicago, tactless Clint Anderson casually dismissed meatless Tuesdays and eggless Thursdays as just "symbols of sacrifice." They were not intended "primarily to save food themselves," he said, but "to get the public in the frame of mind to conserve food." It was "like going to church on Sunday. . . . It's a reminder...
Next day, President Harry Truman did his best to undo the damage.* Breaking the rule against direct quotation during White House conferences, he said: "Meatless and eggless days are for the purpose of saving grain. . . . When you save meat and poultry products you save grain, and grain is what is necessary to meet the hunger situation in Europe...
Clint Anderson had been guilty of bad team-play; he had also poured cold water on the generous impulse of many a U.S. citizen. Nevertheless, there was a solid nut of truth in what he had said. Trying to save grain by starting with the consumer was like trying to lower prices through such retail price-cutting schemes as the ill-fated Newburyport plan (TIME, May 5). The only sensible place to start saving grain was where it came from-on the nation's farms...
With their pockets turned out, the men who once built 96,000 planes a year last week pleaded for help. The aviation industry was critically ill, they told President Truman's Air Policy Commission*; only a liberal transfusion of federal funds could save...