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...number of analysts of consumer behavior thought Starbucks would be decimated by the recession. Consumers would stop going out and would brew their coffee at home to save money. That theory failed to take into account the social bonding aspects of going to Starbucks. It is psychologically and emotionally comforting during distressing times to be in the company of friends and neighbors. Starbucks has set up its stores so people will linger. Four dollars for a cup coffee is expensive, but four dollars for comfort...
...when Northeastern put seven runs on the board in the first frame off senior starting pitcher Adam Cole, it appeared Harvard’s day was done just as it had started.But down, 9-4, in the bottom of the seventh, the Crimson revealed that it had been saving up a big inning of its own all along. The squad exploded for 10 runs in the frame, coming through with timely hits and taking advantage of the Huskies’ miscues.The Harvard eruption began with back-to-back doubles off the bats of freshman Marcus Way and senior Matt Rogers...
...another of their experiments, the scientists showed how the framing of a question can produce irrational answers. They imagined an outbreak of disease that could kill 600 people. Subjects could choose a response that would save 200 lives or a program with a one-third chance of saving everyone and a two-thirds chance of saving no one. Overwhelmingly, subjects chose the 200 sure things. Then the same people were given the same choice but this time framed in terms of 400 certain deaths. Most respondents changed their answers, even though the basic facts were identical...
Other groups like the California Coalition for Immigration Reform, the San Diego Minutemen and various Save Our State groups have joined the chorus, sending out a barrage of e-mails to supporters and engaging in Web chatter about the perceived threats from Mexico. The push has gained some traction in Washington, while being rejected, thus far, by the Administration. "The public needs to be aware of the serious threat of swine flu, and we need to close our borders to Mexico immediately and completely until this is resolved," New York Democratic Congressman Eric Massa, a member of the Homeland Security...
...been Specter's political base. That leakage had slowed considerably since the election, but there was still a steady drift toward Democrats statewide. "It was a question of political survival," Madonna said. "Our last poll, he does better with Democrats than Republicans; he made a political calculation, apparently to save his political career, he would switch party...