Word: saversion
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
Savers don't need banks any more than borrowers do. Those who want to open a checking account and earn healthy income on their deposits can do so through a cash-management or money-market account with a brokerage firm. Some people shy away from such accounts because they aren...
In 1984, after a federally sponsored study confirmed cholesterol's role in heart disease, Sokolof decided to act. With a million dollars drawn from his personal account, he founded the National Heart Savers Association, which consists mainly of Sokolof and two assistants. NHSA's goal: to call attention to the...
Few companies bothered to respond, and Sokolof's follow-up telephone calls went largely unheeded. "When I said, 'I'm Phil Sokolof from Heart Savers,' " he recalls, "that was the same as saying, 'I'm Joe Blow from Podunk.' "
For American savers, already reeling from the savings and loan debacle, the banking crisis has inspired rising anxiety about the safety of their money. In a TIME/CNN poll of 1,000 adults surveyed last week by the firm Yankelovich Clancy Shulman, just 7% said they felt very confident about the...
Marketing, like nature, abhors a vacuum, so the real question is what took them so long. In November Life Savers will introduce packages of bite-size "holes" in an attempt to add to its domination among hard candies. Only a killjoy would point out that they're not really the...