Word: saversion
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LIFE SAVERS HOLES
Marketing, like nature, abhors a vacuum, so the real question is what took them so long. In November Life Savers will introduce packages of bite-size "holes" in an attempt to add to its domination among hard candies. Only a killjoy would point out that they're not really the...
The fact is, almost anything that gets a nonsaver to save is a service, and for $50-a-month savers, 6.54% is a perfectly respectable rate of interest. The Amex plan is laudably efficient. Amex is already sending millions and millions of monthly bills and reply envelopes, already processing payments...
Bush hopes to spur investment by cutting the tax on capital gains, but 50% of adults surveyed in the TIME/CNN poll oppose the idea, vs. 36% who favor it. The President's proposed Family Savings Accounts would be more popular: 72% of those surveyed are in favor of giving savers...
Even sobersided economists accept that there is something odd about the Italian experience. A recent scholarly study, The Italian Miracle, does smack of the supernatural compared with the German miracle, which was 99% hard work. But there are rational elements. Italians are great savers, squirreling away 15% of income, much...