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...creating a sense that we're all in this together and you're a social deviant if you don't join us," recalls Ralph Cavanagh of the Natural Resources Defense Council. This is why community report cards help promote preventive health care and why interdorm conservation competitions help colleges save energy. And this is why Administration officials - after their crash course in run-on-the-bank mentalities cited in Animal Spirits - are trying to boost consumer confidence into a social norm...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...need to change our hearts like that. Opt-out 401(k)s, simpler mortgage applications, programmable thermostats and cost-effective medical protocols can help us do the right things even if we remain ignorant, lazy, greedy and obsessed with childish things. It doesn't matter if we save energy because we care about the earth or our money or our neighbors; we just need to save energy. The government just needs to provide the right rules, incentives and nudges to help us make the right choices. It would be nice if Obama could change our social norms so that green...

Author: /time Magazine | Title: How Obama Is Using the Science of Change | 4/2/2009 | See Source »

...also an ecological "hot spot,"--a place of extreme biodiversity that is under great threat. Bryan was accompanied by primatologist Russell Mittermeier, who is president of Conservation International, one of the world's best-known wildlife-preservation groups. It is helping Madagascar grow an ecotourism industry that will help save not only the animals but also the people of that desperately poor and politically troubled nation. Saving animal species and changing the lives of people go hand in hand. As Bryan notes, we're animals too, and the more species living in an ecosystem, the healthier...

Author: /time Magazine | Title: Life Cycle | 4/2/2009 | See Source »

Irving was once asked by a producer to drop the R, his middle initial, from the sign-off to save a second or two. IRL, as he signed his memos, responded, "I'd rather drop...

Author: /time Magazine | Title: Irving R. Levine | 4/2/2009 | See Source »

...move that will save tens of thousands of dollars, the course catalog, student and faculty handbooks, and Q guide will no longer be published in print. Beginning this fall, they will only be available online, the University announced in a statement yesterday. The initiative will not only shave costs and eliminate waste in a time of financial duress but will offer a flexibility unseen in printed materials like the course catalog, which “is significantly out-of-date before the first copy rolls off the press,” Barry Kane, registrar of the Faculty of Arts...

Author: By Esther I. Yi, CRIMSON STAFF WRITER | Title: University Cuts Printed Handbooks | 4/2/2009 | See Source »

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