Word: savings
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Dates: during 1960-1969
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...local movie theaters by an estimated 60%, forcing one-fourth of them out of business. Yet, for the past half-year, the cinema-house owners have acted as if their major mission in life were to rescue TV-at least in its present form -from extinction. Moviegoers find SAVE FREE TV inscribed on marquees and are asked to sign petitions to Congress on behalf of the old archenemy. Between pictures, a message flashes onscreen warning about "the monster" out to "charge you for the very TV programs you now get free...
...fact, the only thing approaching pay television is closed-circuit presentations of heavyweight-championship boxing matches and the Indianapolis 500 auto race, both of which are shown in movie houses for $5 to $10 a seat. (Last May, one Fort Worth theater marquee inadvertently carried two contradictory promotions: SAVE FREE TV and INDY 500 RACE CLOSED CIRCUIT TV.) The NATO contention that pay-TV would rob the poor is similarly leaky. With subscription TV, a whole family could see a film for $1.50 or so, far less than the price of admissions, baby sitter and transportation to the theater...
Even if pay-TV loses the battle, NATO will not have won the war. Already, many marquees have replaced the SAVE FREE TV slogan with FIGHT PAY-TV IN ANY FORM. That is an oblique attack on cable TV (CATV), a different service designed to bring extra channels and a clearer picture to isolated and poor-reception areas for a monthly fee. If CATV operators are allowed to add programs of their own, including new movies, the resulting diversity could be another serious threat to theater owners, who are already so beleaguered that they cannot afford to laugh...
...about the Persian civilization. In London in 1931, he organized the greatest exhibit of Persian art ever held. His massive six-volume Survey of Persian Art (1938) is still the definitive work in its field. "Turn back! Turn back!" he once cried. "Look to the ancients. Old Persia can save us-those remarkable people, with their gallantry, their decorum, their selfdiscipline, their sensitivity, their humanity, their productivity, their animation, their originality, their vitality, their warmth, their transcendent piety...
...Peter, who looks lost with out his Harley-Davidson. Peter and Jane play the sole descendants of two feuding families, a fact that only adds zest to Jane's passion. In a singular frenzy, she burns down Peter's stable while Peter is still inside trying to save his favorite horse. The horse lives, but Peter perishes. Unfazed, Jane gets hung up on his black stallion. It's all terribly kinky, with Peter in his leather pants, Jane in her Story of O décolletage, and the stallion with his quivering nostrils and muscular flanks...