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...years old and fuel strategies evolve over time. Still, JetBlue's profits are proof that offering a service to which customers return is the best strategy. In the long run, says Steve Rock, manager of fuel hedging and finance for Alaska Airlines, "hedging is not going to be the savior of the airline industry." Meanwhile, however, it's buying some valuable time. --With reporting by Sally B. Donnelly/Washington...

Author: /time Magazine | Title: Energy: Hedging Their Costs | 6/20/2005 | See Source »

...folks into a documentary, and they can't stop talking about it. In the past two years, Fahrenheit 9/11 had audiences proclaiming Michael Moore as savior or anti-Christ. Super Size Me, that Big Machiavellian experiment in fast-food bingeing, made a star of director and guinea pig Morgan Spurlock. Capturing the Friedmans posed a troubling mystery about a seemingly nice suburban family that viewers had to resolve for themselves. And Winged Migration turned every moviegoer into an awestruck ornithologist. The moral: films needn't serve as just pacifiers or pulse racers. That's what Hollywood does. Get people arguing...

Author: /time Magazine | Title: Movies: Now, Meet The Dockers | 6/12/2005 | See Source »

Filmmakers are beginning to experiment once again with 3-D MOVIES. Back in 1953, when the new technology first took Hollywood by storm, it was seen as the savior of a slumping business...

Author: /time Magazine | Title: 52 Years Ago In TIME | 5/15/2005 | See Source »

Enter the oh-so-cleverly named “Chaser” product line, Living Essentials’ homeopathic answer to your pathetic hangover-driven whining. Promising to prevent hangovers if taken before drinking, Chaser Plus seems like the savior you recently realized “wake and bake” isn’t. And the price should be a little more reasonable, too; 10 caplets are available for just...

Author: By Chase H. Mohney, CRIMSON STAFF WRITER | Title: Amazing! | 5/5/2005 | See Source »

...onto the team name, relegating Anaheim, a city of 343,000, 30 miles southeast of Los Angeles, to a mere appendage. He also granted the Angels the dubious distinction of being the only major pro-sports franchise identified by two cities. Yet tonight awestruck fans greet him like a savior. A man in a WE ARE NOT LA Angels T shirt praises him. "It means so much to have a Mexican-American owner," a Hispanic fan tells Moreno, the first Latino team owner in major U.S. sports. "As long as we win," says another, "I don't care...

Author: /time Magazine | Title: The Arte of Baseball | 5/4/2005 | See Source »

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