Word: savold
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Boxing promoters, who have been complaining that TV is ruining the gate at prizefights, had something to cheer about. The Joe Louis-Lee Savold fight (see SPORT), put on without commercial radio or TV, drew to Madison Square Garden a crowd of more than 18,000 fans, a gate of $94,684. Contrast: last month's televised heavyweight championship bout between Ezzard Charles and Joey Maxim in Chicago drew only...
Movie theater owners, who have also been suffering from TV competition, had their own cheering section. Though not telecast over the air, the Louis-Savold fight was experimentally piped by coaxial cable over closed circuits to six cities, shown on eight theater TV screens at prices ranging from 64? to $1.30. More than 22,000 customers saw the show and every theater had a full house. In Baltimore, S.R.O. signs were up an hour before the fight began...
Even the theater owners, who have most to lose from Hollywood's romance with TV, were wooing the medium in their own way. When the television networks refused to pay $100,000 for the rights to this week's Louis-Savold fight, the Paramount, Loew's RKO and Fabian theater chains grabbed at the chance to pipe the heavyweight battle to their theater screens. Only stipulation: to safeguard the gate, the fight will not be shown in any New York theaters...
...spectacle in London's Harringay Arena made one loyal boxing fan shudder and say: "From now on, wrestling will be my hobby." In the third round, New Jersey's Lee Savold had popped glass-chinned Bruce Woodcock on his glass chin. Down went Brucie. In the fourth round, Savold popped him again with a low body blow. Woodcock, collapsing like a damp dishrag, lay moaning & groaning on the floor. Some of the sportwriters were reminded of a countryman of his, "Fainting Phil" Scott, who had made an art of collapsing, back in the late...
...referee disqualified Savold for fouling and declared Woodcock the winner. Wrote a London Daily Express reporter: "It was certainly a moral win for the American. And don't accuse me of being anti-British. For most of the 10,500 fans who booed Woodcock from the ring after his unhappy victory would support this judgment...