Word: savoretti
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...Ukraine to Trieste. Olivetti is in the midst of talks to supply the Soviet Union with office equipment. Almost weekly some new deal is announced in which an Italian company snaps up a contract in Russia. The man most responsible for all of this is an Italian, Piero Savoretti, 46, who for years has labored patiently to sell Italian products in Russia...
...Savoretti first visited the U.S.S.R. in 1954 as a representative of Britain's Lamberton & Co., maker of rolling mills and forging presses. Before leaving for Moscow, he suggested to several Italian businessmen that he might seek out commercial opportunities for their companies. The Italians were interested-but, at that point, the Russians were not. "I discovered that the Soviet Union was an important market," says Savoretti, "but that Italy was known for its music and art and literature-not for its industry...