Word: savvier
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...having the world's ear isn't all bad news. Earlier this month, Lynge saw the United Nations adopt the Declaration on the Rights of Indigenous Peoples, an effort over 20 years in the making for him. And Jakobsen says the process of negotiating with Denmark has made Greenland savvier about their place in the international community. "[People] know more than they knew before. ... They are more ready for a change," he says. "They are waiting for someone to pop up and say, 'Yes, this is the way we should go. Follow...
...made from the mature. Marketers have traditionally shunned older consumers, preferring to aim their pitches at a younger audience it hopes to groom into lifelong customers. But Tim Bull, Saga's group marketing director, says mature consumers are just as eager to buy as youngsters, though they are savvier and more discerning. They are also richer - much richer. "They control 80% of the nation's wealth and they're very happy to spend it," says Fiona Hought, managing director of Millennium, a British ad agency that specializes in selling to oldsters...
...Savvier resorts have since factored in spa jaunts, restaurant touring and ice skating, as well as amenities like first-class child care--whatever it takes to make a mountainside stay an experience instead of a mere visit...
...fine new Washington biographies. Or they could just Google the guy. When it comes to history, Americans don't lack information; they lack the attention span to wade through the dusty collections of the old history museums. And that's where the new museums, using technology to make themselves savvier storytellers, can do their part to preserve the future of history...
...Number Place (whose unacknowledged constructor, Shortz later determined, was Howard Garns, a retired architect from Indianapolis) ran once in a while in the Dell magazines, as well in the much slicker, savvier Games magazine, of which Shortz was an editor. The puzzle also ran in the magazines of Penny Press, a Norwalk, Ct., outfit that had the smarts to hire as editors some of the bright young folks from Games. The Penny Press magazines contained a more attractive mix of posers, and I found myself spending much more time with each issue of, say, Variety Puzzles, than with Pencil Puzzles...