Word: savvier
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...grandfather founded the business in 1919. An important step was making lacquer more affordable, partly by downplaying pricey occasional pieces in favor of everyday items like picture frames and kids' tableware. New production techniques, such as the use of synthetic varnish instead of traditional sap, helped cut costs, and savvier positioning introduced the brand to new markets. Some years ago, the Yamada Heiando store moved from Nihonbashi, Tokyo's best-known shopping area, to the hip neighborhood of Daikanyama, where funky boutiques and caf?s abound. The payoff? Yamada Heiando's sales have grown 20-30% annually since...
...most disturbing extreme are the parents who like to talk about values but routinely undermine them. "You get savvier children who know how to get out of things," says a second-grade teacher in Murfreesboro, Tenn. "Their parents actually teach them to lie to dodge their responsibilities." Didn't get your homework done? That's O.K. Mom will take the fall. Late for class? Blame it on Dad. Parents have sued schools that expelled kids for cheating, on the grounds that teachers had left the exams out on a desk and made them too easy to steal. "Cheating is rampant...
...says Stauropoulos, enjoying potato fritters on a Friday night in Eliot dining hall. “Sophomore year there was a lot of pressure to do group activities—we’d all buy cakes from Finale and feel obliged to chip in.” As savvier seniors, she says, “We all realize that we’re poor and we just do cheaper things.” “I generally feel I have my wits about me and I know how much things cost,” says Jordan J. Evans...
...says Stauropoulos, enjoying potato fritters on a Friday night in Eliot dining hall. “Sophomore year there was a lot of pressure to do group activities—we’d all buy cakes from Finale and feel obliged to chip in.” As savvier seniors, she says, “We all realize that we’re poor and we just do cheaper things.” “I generally feel I have my wits about me and I know how much things cost,” says Jordan J. Evans...
...would reflect better on mainstream society to say that this change has occurred because popular culture has grown more forgiving of professional mistakes and personal miscalculations. In truth, however, the change has arisen primarily because Americans have gotten savvier, and perhaps more sadistic, in watching others pursue fame and success. The public has learned that failure can be highly entertaining and, occasionally, quite funny. Comebacks can be inspiring, sure, but they’re even more fun to watch—and therefore more profitable to facilitate—when they’re creatively bizarre and shamelessly attention-seeking...