Word: savvier
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...smarter and savvier companies are now targeting other ethnic minorities. Chinese, Vietnamese and Koreans, among the fastest-growing and most prosperous newcomers, are prized immigrant markets. More than 32% of Asian-American households earn an income of $50,000 or more, contrasted with 29% of Caucasian families. Last year those Asian households spent $120 billion on goods and services. Hispanics, who spend $180 billion, are also eagerly pursued. Since 1983, spending on Hispanic media, such as the TV station Telemundo and the newspaper La Opinion, has more than tripled, to $224 million. Immigrants fly back and call home often...
...full-time staff of 26 also operates an annual current-affairs test and invites students to guess who the Man of the Year will be. Our programs, now in their 69th year, are designed to help students become savvier about the media and more proficient in their own use of the written word and images. Of course, if some students become TIME subscribers as part of the process, we don't mind. Teachers interested in learning more about TEP should call...
...reducing labor costs also got a nasty shock. "Senior executives may think that a press release announcing layoffs sends a signal like, 'Look, I'm cutting costs, therefore reward me,' " says Carol Coles, president of Mitchell & Co., a management consulting firm in Waltham, Massachusetts. "But investors are a lot savvier than that. They know that firms that had major layoffs often have more significant problems. Streamlining a company does not push stock prices higher...
...Buffalo rapidly amassed a menu of failing savings banks around the state, with the blessings of business-first federal regulators. But as the go-go years went-went, Goldome turned to dross. The bank inched back toward profitability during 1989, only to face stricter capital requirements from a savvier set of feds in the wake of the S&L crisis. The new rules of the game finally proved Goldome's undoing last week...
...advisers to George Bush are grousing ever louder about John Sununu's bullying style. They complain that the White House chief of staff is unable and unwilling to play the crucial "outside game" of congressional and public persuasion. What's worse, Sununu prevents Bush from hearing frank counsel from savvier advisers on domestic policy, which hampered the White House's ability to handle the budget crisis. The problem isn't access; Bush still sees many domestic advisers. But Sununu has most of them scared to disagree with him. One Sununu tool is aide Ed Rogers, who spends much...