Word: savvyness
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Cyberspace has the power to connect people, But it also has the power to drive people farther apart. it heightens the split between the savvy young and the technophobic old, between men and women, between the rich and the computerless poor.
Escada represents the classic case of a savvy and rich advertiser whose clout can be measured in magazine pages. Between 1992 and 1994, the manufacturer's advertising budget jumped from $3.7 million to $5.2 million, partly to help trumpet the launch of Escada Sport, a new line. At the same...
While both of the state's U.S. Senators oppose deep cuts in the farm program, many farmers see silver linings in any case. One is that the loss of price supports will cause land rents to fall, which will lower the cost of farming and could encourage younger people to...
Ordinarily that kind of negotiation would be the job of a lower executive. Despite its global reach, News Corp. is in some ways very much a one-man show--the Murdoch show. MCI's investment represents, in effect, a $2 billion bet on Murdoch's savvy and vision. Which is...
The summer movie season doesn't begin in America until this weekend, when the thriller Crimson Tide invades more than 2,000 theaters. But any savvy moviegoer already knows enough to make some confident predictions about Hollywood's hot-weather product.