Word: savvyness
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But it is marketing savvy more than just a pretty face that has made Noxell products winners. The company, for example, broke industry tradition in 1961 when it began selling Cover Girl cosmetics in supermarkets, drugstores and discount centers rather than department stores. It also successfully went its own way...
But, as memories of Saturday Night Fever suggest, Badham can be more than a high-tech hardware merchant. The first portions of WarGames are nearly irresistible. The reason that the mighty WOPR comes across as funny is that David, a bright high school lad (played by a very savvy young...
Glenn's aloofness from the partisan to-and-fro has also been reflected in his campaign's inattention to grass-roots organizing and political stroking. "We were unorganized in January on purpose," Glenn says, making the reasonable point that a full year before the first primaries is soon...
Several years will probably pass before the leader in the financial sweepstakes emerges. At the high end of the market, the size and savvy of Merrill Lynch make it a good bet. And since Sears faces less competition for middle-class investors, it also looks like a strong contender. The...
As the murder of Issam Sartawi last week so dramatically illustrated, the Palestine Liberation Organization remains a babel of rival factions with disparate methods and goals. It has taken the energy and political savvy of Yasser Arafat to keep the uneasy coalition together, but the question now is whether he...