Word: savvyness
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None of these blatant exercises in bias remotely compared with the decision rendered against U.S. Light Middleweight Boxer Reginald Jones, 21, in favor of Valery Tregubov, 25, of the Soviet Union. The opening round could plausibly have been judged a standoff, with the more experienced Russian consistently dancing out of...
Macdonald, 59, is different, having climbed through marketing. He joined the company in 1935 as a salesman and later ran its international sales division. To build a savvy computer marketing force, he recruited technicians from one of the company's largest customers, the U.S. military. Today, Burroughs has 21...
At the end of the convention last week, McGovern tried to take the first steps. As is customary, the nominee offered his choice for a new slate of officers for the Democratic National Committee. McGovern wanted Chairman Larry O'Brien to stay on, even though some of the Senator's...
Durability has always been an absolute prerequisite for manning home plate. So much so, in fact, that a stereotype was created of the catcher as a slightly more alert version of Steinbeck's fabled Lennie, as a good-natured dolt who blocked pitches and flying spikes by day, then...
Next year, Clements' marketing savvy will be tested on new ground. The company plans to expand into Mexico, as well as into Japan and other Far Eastern nations. Its key problem will be translating into Spanish and Japanese the wry ad approach that has so captivated Northerners in the...