Word: savvyness
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It's the thoughtful Henry scenes that elevate The Tudors from Desperate Palacewives to a West Wing--esque political drama. Like Martin Sheen's President Bartlet, Rhys Meyers' Henry is appealingly curious about the world around him. "We live in a political climate that is so anti-intellectual," says Beem...
The operating hours of Harvard’s libraries can now be accessed by anyone with a Web-enabled mobile phone, the latest technological innovation available to patrons following the debut of a new search extension for the Firefox browser. Starting today, the new Web site, hcl.harvard.edu/mobile, displays a...
Despite his wonkish appearance, Calderón is a savvy operator. Born into a provincial, lower-middle-class family, he won scholarships to top Mexico City schools, earned degrees in law and economics and later received a master's in public administration from Harvard. His father, a schoolteacher, helped found the...
Women are pretty savvy when it comes to comparing notes on their favorite skin-care products, but trading tips about exfoliation that doesn't dehydrate isn't exactly guy talk. That doesn't mean men don't care. As increasing sales of male-oriented products indicate, men are making more...
But if consumers are really so savvy, and can see through the smoke and mirrors, why are these marketing strategies so successful?