Word: savvyness
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That stores should serve as a social gathering post isn't new: trunk shows have long existed, and several years ago Apple revolutionized the interactive retail concept by inviting customers to hang out with laptops for free tech advice and quick tutorials. Savvy brands know to sell consumers more than...
That's exactly what worries a growing chorus of educators. Affluent, savvy students know that applying early means they may increase their chances of getting in. To these kids, it typically doesn't matter if committing early to one college means they can't compare financial aid packages from other...
After getting out the bulk of the news, Jobs still had more coming, from the new micro-sized iPod shuffle to redesigned earbuds to NFL season highlights on iTunes. The theatrically minded CEO, usually tight-lipped about his next big thing, even teased at a product that will launch in...
So whodunit? We'll get to that shortly. But first, the audience. TIFF audiences are among the most generous and enthusiastic in the world, but they gave Death of a President only lukewarm applause over the closing credits. They'd been so pumped up, I suspect, that the film itself...
"But from a personal point of view, do I think that in this day and age, a celebrity endorsement is the most effective means of marketing and advertising when savvy consumers know it's paid for? Absolutely not," he adds. "It's a quick and easy way to get people...