Word: sawa
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Dates: during 2000-2009
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...Some planners in Washington believe they may have an easier time reaching the next generation of Arabs, and are pleased by the early success of their new Arabic-language station, Radio Sawa ("together"). Unlike the staid and preachy Voice of America (VOA), Radio Sawa targets a youth audience with trendy American and Arab pop music, attempting to get Washington's take on the news across in snippets that infrequently interrupt the Top 40 barrage. So far, only Arab audiences in Jordan, Dubai, and Kuwait have been able to tune in to Radio Sawa (the signal doesn't reach Cairo...
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