Word: sawbucks
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Dates: during 2000-2009
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...bottom is Top-Flite, for years proud makers of the rock-hardest projectile off the tee (it's the distance, stupid!) and purveyors of double-dozen packs for less than a double sawbuck. Its last innovation occurred in the hickory age. Top-Flite's balls had come to deserve their "Rock-Flite" and "ammunition" monikers. But since Callaway bought the company from Spalding in 2003, Top-Flite has been on a technology tear, launching two new balls in two years and attempting to reposition itself as a rebel...