Word: sawgrass
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Dusk is creeping up the pine trees at the Sawgrass Players Club, but Vijay Singh isn't heading for the 19th hole. After shooting a 5-under-par 67 in the first round of the Players championship, the world's top-ranked golfer ambles over to the driving range, pulls an iron out of his bag and, like a windmill, whacks 10 balls straight down the fairway. He switches irons and hits 40 more. Autograph seekers would be advised to go elsewhere. "I'm not going to stop," he tells his caddie. After 80 more shots, sunlight has dropped into...
...that the rows of blinking machines could have any purpose more sublime than electronic bingo. That's why Miccosukee chairman Billy Cypress likes to usher guests onto the rooftop and point west to his tribe's home: the Everglades. An 18,000-sq.-mi. expanse of shimmering water, waving sawgrass and emerald tree hammocks, it is one of America's most vital but abused natural treasures. Like the endangered wood storks that glide overhead, the fewer than 500 Miccosukees rely upon this unique "river of grass" for their survival as a tribe. And they rely on gaming profits...
Another Mills Corp. venture is Sawgrass Mills, 26 miles from Miami International Airport, which boasts annual sales of $450 per sq. ft., almost twice the U.S. average. Two Palm Beach, Fla., women recently made headlines by choppering in for a binge. Now plans are being drawn up for a "Shopper Chopper" to ferry patrons from Miami and Bal Harbour. Nearly half the 19 million people who showed up at Sawgrass last year were foreigners: a Saudi princess arrived with two limos trailed by rental trucks to transport the day's haul...
...Sawgrass's success is spurring local imitators: Dolphin Mall, a quick taxi ride from the airport, plans to open in 1999 with a roller coaster and other attractions. A Dolphin developer marveled that American Airlines has had to bring in extra cargo planes at times to carry the overflow goods of booty-laden visitors flying home after visits to Sawgrass...
...Sawgrass Mills near Fort Lauderdale, Florida, which at 2.2 million sq. ft. claims to be "the world's largest outlet mall," a third of the 17.5 million annual visitors are foreign tourists. On a typical summer day 13 busloads arrive, spending an average of $200 to $300 a person in as little as 90 minutes. Tours are met by trilingual greeters who hand out shopping bags. The mall provides a foreign-currency exchange counter for anyone who needs more money fast. Says Jay Santos, vice president of ACC Tours, which shepherds 100,000 international visitors a year: "We have...