Word: sawhney
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Dates: during 1990-1999
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...visit most frequently. Later this year American Airlines plans to provide travel packages specifically designed for seniors on its website. Net users clicking onto SeniorCom www.senior.com can find a range of products from Hold-Up Suspenders to hearing-aid batteries. "By the end of '98," predicts marketing professor Mohan Sawhney of Northwestern University, "you'll begin to see far more targeted commerce." Sites that are community centered, he says, will eventually attract clients "that will be the Procter & Gambles of the world." In some cases that is already happening. Last summer Mary Furlong, the founder of the nonprofit Senior...