Word: sawhney
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...that sense, Badmarsh & Shri belongs to a generation of young British-Asian acts, from Nitin Sawhney to Cornershop, who have emerged from the ethnic underground to make music that bends--and transcends--traditional pop categories. South Asian culture suffuses almost every facet of modern British life: Bollywood movies outdraw West End musicals, and curry is the national cuisine. Now, with the novelty of the "Asian underground" fading, Asian musicians are demanding recognition as mainstream British artists with global appeal. Talvin Singh, the critically acclaimed London-based DJ and tabla virtuoso, says British-Asian pop "is the music of today. Whether...
...visit most frequently. Later this year American Airlines plans to provide travel packages specifically designed for seniors on its website. Net users clicking onto SeniorCom www.senior.com can find a range of products from Hold-Up Suspenders to hearing-aid batteries. "By the end of '98," predicts marketing professor Mohan Sawhney of Northwestern University, "you'll begin to see far more targeted commerce." Sites that are community centered, he says, will eventually attract clients "that will be the Procter & Gambles of the world." In some cases that is already happening. Last summer Mary Furlong, the founder of the nonprofit Senior...