Word: saws
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Dates: during 1990-1999
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Flying the oceans was still mostly for the rich and famous. For millions of others, it was just a dream or a once-in-a-lifetime binge. Trippe saw that the jets being introduced by Boeing and Douglas could mark the end of that, and he ordered plenty of them. In October 1958, a Pan Am Boeing 707 left New York for its first scheduled flight to Paris...
Burnett's thinking has come to define much of our mental environment beyond advertising. He saw advertising as the "fun" side of business, but the historical repercussions of his wisdom can be disquieting. Amid the present-day flood of images--each designed to rally emotions for a social, political or commercial goal--the notion of an informed public, once a cherished cornerstone of democracy, may be passing into oblivion...
Back from the war, Tom Jr. saw IBM afresh and quickly realized that its future lay in computers, not a 19th century information technology like tabulators. Even the first primitive vacuum-tube machines could calculate 10 times as fast as IBM's tabulators. Many people, however, including Watson's father, couldn't believe the company's core products were headed for extinction. Nonetheless, Tom Jr., who became IBM president in 1952, never retreated. He recruited electronics experts and brought in luminaries like computer pioneer John von Neumann to teach the company's engineers and scientists. By 1963, IBM had grabbed...
...travels he picked up the beat of a remarkable restaurant in San Bernardino, Calif., owned by two brothers, Dick and Mac McDonald, who had ordered eight mixers and had them churning away all day. Kroc saw the restaurant in 1954 and was entranced by the effectiveness of the operation. It was a hamburger restaurant, though not of the drive-in variety popular at the time. People had to get out of their cars to be served. The brothers had produced a very limited menu, concentrating on just a few items: hamburgers, cheeseburgers, french fries, soft drinks and milk shakes...
This was in keeping with a man who created one of the first global corporations. He saw long before his contemporaries that a shrinking world could present enormous opportunities for a company that could think beyond its own borders, both physically and psychologically. And he pursued that strategy with his relentless brand of energy in every market, particularly the U.S. It is notable that this year, according to a Harris survey, Sony is rated the No. 1 brand name by American consumers, ahead of Coca-Cola and General Electric...