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...life with the Heimlich maneuver at an Inauguration party this year. Is that true? It's true. It all happened so quickly. I was literally three feet from her. I was having a conversation with somebody else. She came in, and I looked to my right and I saw her holding her throat and two people next to her patting her back. And I walked over, put my arms around her and said, "Can you talk?" She said no. I hit her once. I asked her again. She said no. I did it again, chicken came out, and that...

Author: /time Magazine | Title: Top Chef's Tom Colicchio | 2/26/2009 | See Source »

...researchers ran similar tests involving a four-minute clip of an animated sword fight between two pirate characters and a three-minute nature video about ducks. In both cases, when commercials were inserted into the middle of the clip, respondents reported higher satisfaction levels than did those who saw it without advertisements. Also, those who saw commercials were willing to pay more money for a DVD compilation of 15 shorts by the director of the pirate video and to donate more funds to wild-duck preservation. The results held true whether the commercials were humorous (in the case...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...plot). The other involved a more languid sequence without a compelling hook (low stimulus, weak plot). When viewers were watching the more dramatic clip, two commercial breaks - one for the Jewelry Factory, the other for the illustrious Michael Brownstein - had no real effect on their experience. For those who saw the low-octane video, the commercial breaks significantly enhanced their experience. The longer the clip ran without a break, the more bored those viewers became...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...some peewee league before he can read, O’Connor actually got into wrestling another way. His primary school gym teacher, who was also a varsity wrestling head coach, spotted some talent in the seven-year-old. “I think he just kind of saw that I was an athletic little terror in gym class,” O’Connor recalls. “He asked me if I wanted to come to a couple varsity wrestling practices, and maybe be the manager. Me and my best friend, we were the managers; we rolled around...

Author: By Justin W. White, CONTRIBUTING WRITER | Title: O’Connor Continues His National Dominance | 2/26/2009 | See Source »

...year, when the film won the audience prize at the Palm Springs International Film Festival in January. "For me that's a bellwether," says Japanese film critic Mark Schilling."A lot of the Academy members live in Palm Springs and go to that film festival. They liked what they saw. I thought they responded to the craft of [the film], and the quality of it." Sachiko Watanabe, a veteran film critic for 35 years, says Sunday's wins herald that the era in which Japanese films are judged with a sense of exoticism is over. "The fact that the Academy...

Author: /time Magazine | Title: Japan's Double Oscar Victory | 2/25/2009 | See Source »

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