Word: sawyerism
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...make Juan hip, the Colombians have hired a crack team of advertising veterans from New York City--based Sawyer Miller--the same people who helped pork become synonymous with "the other white meat." The group has created sophisticated black-and-white magazine ads that direct readers to the sleek new friendsofjuan.com which gives tips on how to brew the perfect cup and offers free samples of Colombian coffee. At the same time, high-rent entertainment p.r. firm Rogers & Cowan managed to work Juan's logo into the final season of Friends and finagled an invitation for the mustachioed coffee grower...
...want so much to hang out with again for two hours--could be good. "A friend of mine said there are only three good sequels," says Matt Damon, who stars in Ocean's Twelve. "The New Testament is better than the Old. Huck Finn is better than Tom Sawyer, and Godfather II is better than The Godfather...
...Westried, Germany We shouldn't blame fast-food restaurants for making us as fat as we are, nor should the government get involved and tell us what we can or cannot eat. Common sense is the answer. Instead of driving to the nearest grocery store, take a walk. Dana Sawyer Williamsport, Pennsylvania...
...famous title song or the semi-standards ?Shuffle Off to Buffalo? or ?You?re Getting to Be a Habit With Me,? but the uptempo flirtation tune ?Young and Healthy.? Diana, a chunky bundle of brio, sang the Dick Powell role. Allie, a slim sylph, had the Ruby Keeler-Peggy Sawyer part...
Fans camped out overnight in New York City for his first book signing. On Day One alone, BILL CLINTON moved 400,000 copies of his memoir. Later he sparred with a BBC interviewer, hung tough with Diane Sawyer and Katie Couric, and got soft and fuzzy with Oprah. By the end of the week, he may have been the most overexposed ex-President in history. But can that man sell a book or what...