Word: sawyouatsinai
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Dates: during 2000-2009
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...thought the traditional Jewish matchmaker went out of style with Fiddler on the Roof, SawYouAtSinai.com has 35,000 love-seeking, Orthodox Jewish singles who beg to differ. Online dating sites are nothing new, but unlike eHarmony and its nameless algorithms, SawYouAtSinai employs an army of actual, flesh-and-blood matchmakers, charged with scouring the site's database in search of potential soulmates...
...Technology and tradition don't always mix - witness several ultra-Orthodox communities' resistance to cell phones and internet use -but matchmaking turns out to be an ideal candidate for modernization. "Traditionally matchmakers only had 100 people they might set you up with," says Marc Goldmann, co-founder of SawYouAtSinai. But online dating expands that pool to tens of thousands of people and erases the "blind" element of the classic set-up. As Goldmann puts it, greater efficiency means better matches...
...SawYouAtSinai, which was launched in 2004, takes its matchmaking seriously. Members fill out comprehensive profiles detailing their religious observance and outlook (frequency of Torah study? Black hat or knitted yarmulke?) and can't access an individual's profile until that person has been suggested as a match. That crucial limitation has allowed the site to win the blessing of well-known Orthodox rabbis and thereby reassure hesitant singles concerned about the propriety of online dating...
...SawYouAtSinai's most popular matchmaker - and there are 365 of them -is Tova Weinberg, a legend in the matchmaking world. Based out of Pittsburgh, Pa., Weinberg spends eight hours a day combing through SawYouAtSinai's database and claims she is responsible for 1,000 dates a week...
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