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Proponents say??CSR programs present opportunities to develop new markets. After Crest, a Procter & Gamble brand, started a national dental-health program for underserved kids in 2000, it gained 15% more of the Hispanic market it had targeted. Customers may pay extra for brands that speak to their conscience. Whole Foods' meteoric rise, despite the high cost of its specialty goods, is testament to that claim. "The relationship with the consumer has to be framed in an eloquent way," says Timberland CEO Jeffrey Swartz. "Whole Foods is the best company in the world at framing that conversation...

Author: /time Magazine | Title: Getting Smart at Being Good...Are Companies Better Off for It? | 12/12/2005 | See Source »

...country where it is said one may be happy. His immediate wishes are sufficient; to get a bit more sleep, and to rid himself of the nightmare that the boatmaster will break out of jail and once again go for his head. Whatever else he thinks he does not say???sitting by himself in front of the television set, or pacing the walkway beside the fence, or facing the harbor full of boats that sail the world where everything is beautiful...

Author: /time Magazine | Title: Vietnam: We Go Together in One Boat | 1/11/1982 | See Source »

Coming to terms with Viet Nam ?"processing it," as psychologists say???is not merely an exercise in cultural diversion; the meaning that Americans extract from their failure in Indochina will substantively affect their future. Says John Terzano, a lobbyist for the Viet Nam Veterans of America: "We are products of the World War II generation. We were brought up with a high sense of duty, honor and service to our country. John Kennedy was talking to us when he said: 'Ask what you can do for your country.' The generation following us is going to look at us like...

Author: /time Magazine | Title: The Forgotten Warriors | 7/13/1981 | See Source »

...twin pillars of their science. But at its heart is an almost philosophical aspect that deeply troubled Einstein. It is the uncertainty principle, which says, for example, that it is impossible to tell both the exact position and the momentum of a single atomic particle?an electron, say???because the very act of observing disturbs it. Only by statistical means (like those used to determine probability in dice or poker) can a scientist predict what the results of such an experiment will...

Author: /time Magazine | Title: Cover: The Year of Dr. Einstein | 2/19/1979 | See Source »

...other night, when George Moscone won the mayoral election in San Francisco, he cried on television. I would never do that in public. I could never allow myself. You know what people would say???'emotional woman.' " Margaret Hance, the first woman mayor of Phoenix, is optimistic. "Obviously," she says, "the males of the country have overcome their fear of women in politics. Every success creates an aura of confidence for the next woman who tries it." (Women are also mayors of San Antonio, Oklahoma City, Wichita, Kans., Cincinnati and Lincoln, Neb.) Not long ago, a Gallup poll found that...

Author: /time Magazine | Title: WOMEN OF THE YEAR: Great Changes, New Chances, Tough Choices | 1/5/1976 | See Source »

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