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...problem, say marketing experts, is mixing the medium with the message. "The Super Bowl is just too extravagant for something like this," says Lee Clow, chief creative officer and global director of media arts at TBWA Worldwide, the agency that created Pepsi's campaign. "It's seems like a contradiction to say you're going to set aside $20 million in marketing dollars for a worthy cause, then turn around and spend $12 million on two 60-second spots for the Super Bowl. Couldn't that money be put to better...
...what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl, there is no doubt that it will rush right back into...
Harvard Catalyst, an interdisciplinary health research organization, will launch a competition soliciting insights related to type 1 diabetes from all across the campus—an endeavor that organizers say will hopefully lead to diverse perspectives on the disease and its treatment...
Stage Five: Acceptance—When you are humbled by Harvard you could say, “The more I see, the less I know.” And you now know that this means only that you are fortunate to have unique opportunities and access to incredible resources. While pursuing passions and planning for the future, you are humbled at every turn; by your classmates, the prestigious faculty, your first-semester crush, the local kids you tutor, or the person that tutors you. Humility also presents itself where you never expected—perhaps the homeless man pursuing...
Martin Eisenstadt, a former McCain campaign adviser, television talking head, and senior fellow at the neoconservative Harding Institute for Freedom and Democracy, is the bedrock upon which our illustrious nation rests—if he does say so himself. “Pundits have been essential to American democracy since the birth of our great country,” he says. “If George Washington was the first American president, then it could be said that Ben Franklin was the first American pundit. And guess whose face is on a higher denomination bill? I rest my case...