Word: sayed
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Dates: during 1970-1979
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...Say the aging baby-boom kids: Gimme shelter (and lots more...
Ford Motor Co. managers estimate that the 35 to 44 age group, with its interest in outdoor leisure pursuits, buys 25% of all vans and pickups. These consumers want fuel-efficient cars-but also fancy extras like air conditioning and stereo. Says Louis W. Stern, marketing professor at Northwestern University: "That age group wants the outward visible things that say, 'I have made it and I want to live comfortably...
...baby-boom generation is growing older, the youth cult is gradually fading. Says J. Walter Thompson's Hull: "Ten years ago, everyone wanted to be young, but now people just want to stay active and attractive." Tennis clubs, exercise salons and racquetball courts are proliferating, largely because physical fitness has become a priority, not to say mania, with yesterday's youth. Reports Denise Bourcq, manager of Chicago's Gloria Marshall Figure Salon: "The majority of women we see are between 30 and 45." Even Geritol, that elixir of the sunset years, has aimed for some time...
Companies are bringing out new products or repositioning existing ones specifically for these older consumers. Says Roy Johns Jr., a vice president at Levi Straus & Co.: "As the baby-boom kids continue up the age ladder, either we will go with them or somebody else will." Thus Levi's has already sold some 15 million pairs of new, wider jeans "cut to fit a man's build with a little more room in the seat and thigh," as the ads say. The jeans have spawned a whole rack of clothes for the aging male body, ravaged by roast...
Proponents of prime-time teaching say familiar television examples make schoolwork less imposing and more interesting. "Reading becomes exciting," asserts Melinda Douglas, assistant to the general manager at KNXT-TV, CBS'S Los Angeles affiliate, "because students can imagine those words being spoken by an actor or actress on television." Opponents point out that the minimal degree of reading skill and concentration required by TV teaching is not adequate training for serious study of literature or history, or for the effort necessary to master subjects that cannot be easily popularized, like math and chemistry. They also fear that television...