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...started littering your inbox with product pitches? "Sponsored Tweets is controversial," acknowledges Robin Dance, a part-time fundraiser and blogger from Chattanooga, Tenn., who has amassed an impressive 2,800-plus-strong Twitter following and has also tweeted for Kmart. "I've had good friends and fellow bloggers say they have no use for Sponsored Tweets, and will un-follow me if I use it. They say I'm selling out, that it's Twitter blasphemy." If anything, Twitter is supposed to be real - at times, perhaps too real (no, I did not need to know the details of your...
Even with full disclosure, paid tweets carry risks for brands. If it's clear that a company is paying a Twitter user to put in a good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says...
...Athletics Department, the Office of Student Life, the Facilities Maintenance Office, and three students—two members of the Undergraduate Council and one Peer Advising Fellow. We are pleased to see the College incorporating student input in the committee decision process. However, students should have also had greater say in actually outlining the requirements and the evaluative standards by which students will be allowed to stay. We also commend the College for making the Office of International Programs, Office of Career Services, Office of the Arts, Center for Public Interest Careers, and Phillip Brooks House Association available to help...
Margaret T. Burns, spokeswoman for the Baltimore City State's Attorney's Office, says viewing incidents like the one at the cookout as just gang violence is an easy way to package and discard the trouble. "It's so easy to calm everyone down and say these are two feuding gangs," she says. "Calling it a gang is a response that calms public fears but may not be necessarily accurate...
That's all good news. But there is a twist. Afghan poppy crops are now high-yield, say U.N. officials, thanks to better irrigation methods and especially good rains over the past year. While acreage devoted to the flowers fell, production of opium itself dropped only 10% in Afghanistan last year, to about 6,900 tons. Each hectare of poppies yielded about 123 lb. (56 kg) of opium - 15% more than last year. (See pictures of a battle in Afghanistan's Kunar province...