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Writing the history of blogs is therefore no easy task. But Scott Rosenberg, a co-founder of Salon.com - an early online-media player - and the author of the new book Say Everything, had the benefit of being around in blogging's earliest days. He talked to TIME about the history of blogs, the impact they've had on society and why they're not done reshaping the way we interact with one another. (See the 25 best blogs...

Author: /time Magazine | Title: The Evolution of Blogging | 7/23/2009 | See Source »

...describe the effect of bloggers is to say that "blogging allows us to think out loud together." What sort of effect has this had on society? People find that writing sharpens their thinking. On the Web, you also have the opportunity - through links, blogging communities and other social environments - to compare what you're saying with what others are saying and to read their responses. That's a big plus. (See pictures of celebrity blogger Perez Hilton...

Author: /time Magazine | Title: The Evolution of Blogging | 7/23/2009 | See Source »

...great blogs under the umbrella of traditional-media companies. In the earliest days, it took a while to figure out that this form made sense. But I think it's still hard for a lot of media companies to really hand a journalist the keys to a blog and say, Go do your thing. And it's hard for journalists, even if given that freedom, to be totally at ease with...

Author: /time Magazine | Title: The Evolution of Blogging | 7/23/2009 | See Source »

...Twitter changed blogging? I see it as a good thing. It's redefining blogging as an outlet for things you can't say in 140 characters. And ironically, it's making blogging more substantial. In the early days, blogging was dismissed as trivial and mundane and full of these messages about what you were having for lunch. Those messages are now on Twitter - among other things, of course - while blogs can serve as a public sphere for ideas and a place where people exercise creativity and self-expression. (See 10 ways Twitter will change American business...

Author: /time Magazine | Title: The Evolution of Blogging | 7/23/2009 | See Source »

...part, Citigroup says its turnaround plan - which has effectively split the company in two - is working. And while Citi Holdings, in which Citi has stuck its mortgage loans, is still in bad shape, Citi officials say Citicorp, which the bank calls its "core" investment bank and its retail bank divisions, is on the mend. Later this week, Citi plans to complete the first stage of a deal to swap a large chunk of its preferred shares for common stock, which will greatly improve the financial standing of the bank - though it will also more than quadruple the company's shares...

Author: /time Magazine | Title: Can Citi Ever Turn It Around? | 7/23/2009 | See Source »

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