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...shop. We know today that people spend 40% more in a supermarket when their kids are with them. The psychology is very interesting. When the recession is running at its peak, the last group in the world you as a parent want to penalize is the kids. You will say to yourself, "I'm in a recession right now, I can cope with it, that's fine, but my kids should never suffer for me." When you finally go out in the supermarket, you as a parent are much more likely to give in, and basically say...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

...responsible for fear. During the recession fear is really growing to immensely higher levels. Advertising in the United States will start to push the fear button. Amygdala activation will grow more in the future, and we will see more and more brands which appeal to the fear factor. They say, "Use my product and if you don't use it, some bad stuff will happen." That's one trend I find scary...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

...What Gore will not say and what the Administration will not admit is that keeping companies from being polluters is not a question of levying fines. Very few corporations are polluters because they are out-and-out enemies of clear water, clean air, intact ozone, or of keeping the polar ice cap in place. Companies pollute because it is convenient and saves money. Many corporations would be major polluters if they were certain they would never be caught and if they were free to dump waste they would not change their behavior one iota...

Author: /time Magazine | Title: Even Al Gore Can't Bring Attention to the Environment and Recession | 5/18/2009 | See Source »

...former illegal worker in the U.S., I must say I found your article "Undocumented and Undeterred" about immigration compelling [April 27]. It is true we are living in difficult times and on occasion this might trigger a hunt for scapegoats to blame for the economic crisis. But in the end, the only thing that will get us out of this mess is to pull together - legal and illegal, American and non-American. This is a global problem, and massive deportation will only make things worse. Where do you think these deported immigrants will find jobs? Maybe with the drug gangs...

Author: /time Magazine | Title: Foreign Workers | 5/18/2009 | See Source »

...know who else theater companies say that about?" asks Night Music director Nunn. "Chekhov." When it comes to Sondheim, debate about the future of the musical misses the point. He occupies a place in the pantheon not of musical theater, but of theater itself...

Author: /time Magazine | Title: Past Master: Stephen Sondheim | 5/18/2009 | See Source »

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