Word: saylor
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...Most people had never heard of Canada Dry ginger ale and the U. S. pop business had no chic when, in 1923, Parry Borland Saylor became head of the U. S. branch of Canada Dry Co. of Canada. A sharp, aggressive onetime tire salesman, he made his product look as much like a champagne bottle as possible (green glass, gold-foil collar), went after the public with a svelte and costly advertising campaign. The results so astounded his Canadian bosses that they sold the parent company to him on the spot. But Parry Dorland Saylor soon struck a snag...
...exclusive U. S. sales rights on Johnny Walker Scotch whiskey, Sandeman's wines and Cinzano vermouth. Finally it began marketing Canada Dry gin. The company now admits that these liquor ventures were not altogether successful. Net profit for 1934 of $439,500 was, according to President Parry Dorland Saylor, "not all that we hoped it would be." Like many another liquor company, Canada Dry had overestimated U. S. liquor consumption, taken a substantial loss on sales through price markdowns...
...unsuccessful attempt to hold up Farmers Deposit Bank of South Vienna, Ohio, a lone robber mortally shot President Henry Marlin Saylor...
...Courier's circulation from 9,000 to 80,000, won his campaign for a bridge across the Delaware River. Across that bridge five years ago Publisher Stern marched into Philadelphia and bought the down-at-heel little Record. Since 1928 Publisher Stern and his able Editor Harry Saylor have built the Record's daily circulation from 100,000 to 150,000, doubled its Sunday circulation...
...Saylor, president and largest stockholder of Canada Dry Ginger Ale, Inc., wants to sell 7,500,000 cases (50 bottles each) of his ginger ale yearly. In 1926 he sold 1,360,000 cases; sales already made this year warranted his announcing last week a stock dividend increase from $2 to $3. Besides selling dry ginger ale the company sells "Sumoro Orange," a concentrated orange drink. Recently it bought out Caledonia Springs Corp. Ltd., of Canada, bottlers of "Magi" and "Adanac" table waters...